Shop Around the Corner

Shop Around the Corner is a dreamy project I created based on Kathleen Kelly’s bookstore in the movie You’ve Got Mail. My goal was to craft a Nora Ephron worthy children's brand that evokes the nostalgia of escaping into the pages of a good book.
Completed Deliverables:
• logo design
• font and color selection
• digital and hand-drawn illustrations
• pattern design
• artwork mockups
Image of folded tissue paper closed with a seal that mixes the full name and monogram of Shop Around the Corner (SAC).Image of a gift card with book spines lined up and the name Shop Around the Corner.
Image of a mural on a rolling door in an urban setting that says "your next adventure us just around the corner" and there are lots of books with little fairytale illustrations between some of the books like a fairy, pirate ship, and sword.
Set of bookmarks that are white with a turned page symbol on the top right corner and they read "your next adventure is just around the corner". Both bookmarks are sitting on a set of colorful books.Person holding a reusable tote bag that shows a line of books and a bookend with the word sac holding them up.
Tools Used:
A pink and red icon that reads Ai for Adobe Illustrator inside a square.A pink and red icon that reads Ps for Adobe Photoshop inside a square.